In a wellness industry saturated with trends and quick fixes, Gina Iacovone is building something enduring. As the dynamic CEO of Relive Health, Iacovone has positioned the brand at the forefront of a nationwide shift in how Americans approach aging, vitality, and proactive care. What began as a single location is now an expanding network of innovative health clinics offering hormone optimization, peptide therapies, IV nutrition, regenerative medicine, and cutting-edge aesthetics. But Relive is more than a franchise model — it’s a movement, and at the helm is a leader who combines strategic vision with an unshakable belief in purpose-driven growth.
In this exclusive interview, Iacovone opens up about the philosophy that fuels her success, emphasizing the importance of assembling a passionate, boundary-pushing team rooted in trust. She speaks candidly about achieving personal balance after years of placing career and family above all else, and how learning to prioritize her own well-being has become essential not only to her leadership, but to the mission of Relive itself. With growing demand from consumers seeking to optimize rather than simply manage their health — especially among Gen Xers and Baby Boomers — Relive has tapped into a cultural current where youth, performance, and longevity are prized. Franchisees aren’t just buying into a business; they’re becoming advocates for a new model of care. And for Iacovone, the future is crystal clear: hundreds of locations, deeper community impact, and continued empowerment of individuals to take control of their health. Confident, grounded, and fiercely dedicated, she leaves little doubt: Relive Health is just getting started.
1. Thanks for joining us today Gina. To start off, what do you feel helped you most in accomplishing the success you have today as the CEO at Relive Health nationwide?
Success is never accomplished by one, it is always the result of a team effort. When choosing a team, I look for passion above all. I want people to come to work every day and love what they do to the core. I also want people who do not have boundaries in the effort or the extent they will go to in order to achieve the desired result. An environment where vulnerable trust exists and we are all there for each other. When such a team is assembled success is inevitable.
2. As a busy CEO, how do you balance your time when it comes to Relive but also your own family?
If I look back to the decades behind me, I would say I had no concept of balance. It was work, family and no time for anything else. I have no regrets because I always loved my career and the teams I worked with. During my time with Relive, my family has grown and I understand that balance is necessary for the business to succeed as well as myself. My family is my heart and will always be a priority for me, and I feel I now understand balance, and a key to that balance is to put myself first sometimes. I need to get more comfortable doing that.
3. Relive is growing at such an accelerated rate. Why have more and more people chosen to become franchise owners of it quicker than ever before?
Relive represents a health shift. People are shifting away from reactive, disease based health care towards preventative,optimization based care. Relive offers anti-aging therapies like hormone therapy, peptides, IV therapy, regenerative medicine, medical aesthetics and more. These services appeal to those who want to stay ahead of any decline. We live in a youth obsessed culture. Our society places a high value on youth, beauty and performance. Looking and feeling young is often equated with being successful, desirable and relevant. We also have a large and growing population of Baby boomers and Gen Xers who are hitting midlife and beyond. People are choosing to become franchise owners because they have a passion for what we offer and want to be a part of making that shift happen!
4. What is your number one advice to other strong females pursuing a life in business and running their own companies?
DO IT!! Remove the doubt in your mind and replace it with confidence. Ensure you have a passion for what you do, and surround yourself with like minded people. Do not try to do it alone. Be aware of the commitment involved and structure your life to be able to support that commitment and not compete with it.
5. What’s next for Relive Health from here?
We have only just begun. We have hundreds of locations to open and communities to serve. We want to allow these communities to have the opportunity to take control of their health. We want to educate and support them on their journey to become the best version of themselves!
6. If you weren’t running Relive, what would you be doing?
My head and my heart are right where they need to and want to be. I never think of doing something else because I always put myself where I want to be.
7. And finally, is there anything else you’d like to add or advise for our readers?
Make the time to educate yourself and understand the options and opportunities that exist in healthcare today. Do not relinquish that responsibility to anyone else, you own it. As we age we can and should preserve our youth, energy and vitality. We all want to live longer, but it is more important that those years are healthy ones.
