The ‘Grit’preneur has helped Grit Brokerage become a dominant force in premium domain acquisitions.
It is always surreal to learn about all those founders, CEOs, and entrepreneurs who, instead of following the crowd blindly, create a unique niche for them while inspiring the gen-next with their innovations and groundbreaking business ideas. These high-performing and highly driven entrepreneurs today have been driving a positive change in their respective industries, much like Brian Harbin has done thus far, helping people build more ‘Grit’ with Grit Brokerage and more. He has been driving digital innovation in the digital world, carving a path as a visionary leader, entrepreneur and founder at Grit.org and Grit Brokerage.
Explaining more about the digital landscape, Brian emphasises that a brand’s first impression is often made through its domain name. A premium domain name is more than just a web address; it is a strategic asset that defines credibility, brand recognition, and long-term success.
Grit Brokerage has been at the forefront of helping businesses and brands secure high-value domains that help elevate their presence online. There is a reason why Grit Brokerage has become a top domain brokerage firm that helps clients acquire or divest a premium domain name. They have been a top 10 domain broker through escrow.com three out of the last four years, rated a top 3 domain broker by Neil Patel and have sold several domains for seven figures, including ice.com, story.com, aries.com, TQ.com, and more for industry giants such as the New York Stock Exchange, Casey Wasserman and Ryan Serhant.
From starting work selling educational books door-to-door to earning an average of $40K per summer on straight commission, Brian Harbin has come a long way with his “Grit,” passion, resilience and determination. After college, he built an insurance brokerage firm that generated 7-figures in new sales annually. However, in 2014, he transitioned into the world of digital assets, founding Grit Brokerage and raising the bar for others as a domain broker, founder and CEO of his firm. Brian’s experience in commission-based sales, along with his passion for helping businesses secure digital real estate, has positioned him as a leader in the domain brokerage space.

The company, with a track record of millions in turnover from high-value domain sales, including some of the most sought-after digital assets globally, has, since its inception, grown as a domain brokerage firm, selling eight figures in domain sales just last year. As a passion project in 2020, Brian and his wife started Grit.org, a platform dedicated to fostering entrepreneurial skills in young people. This meaningful initiative includes:
Grit University: A summer internship for college-age students to develop entrepreneurial skills.
Grit Camp: A summer sports camp for kids aged 6-12 (GritCamp.com)
Grit Podcast: A monthly podcast interviewing entrepreneurs and athletes
Through the above-mentioned programs, he aims to instill the principles of hard work, resilience, and perseverance in future generations. His guiding principles are encapsulated in the Grit Creed, which serves as a blueprint for success in both business and life.
Grit Brokerage has consistently dominated the niche, ranking among the best in the industry. The firm specialises in connecting buyers and sellers of premium domains, ensuring that valuable digital assets find their rightful owners. It simplifies the complex process of domain acquisition and divestment. With more than 60 years of combined domain brokerage experience, the team provides world-class customer service, making the process streamlined and efficient through targeted outbound marketing, negotiating or acquiring a domain or website. Brian is known for being among the first to champion one-word and dot-AI domains, which has helped shape future-focused online identities.
He explains that premium domains have been consistently becoming more valuable as businesses and brands have recognised the importance of a strong digital presence. “Investing in a premium domain is crucial in acquiring prime real estate, as it helps enhance brand authority, improve search visibility, and drive organic traffic.