Cassie Marrufo, also known as @cassiemarrufo on Instagram, is a young entrepreneur who has made a name for herself in the fitness industry. Born and raised in El Paso, Texas, Cassie is a first-generation Mexican American who grew up with a strong sense of resilience and thick skin, which helped her overcome the bullying she experienced during her school years.
Despite the challenges she faced, Cassie never gave up on her dream of being in the public eye, walking red carpets, and working with brands. She started building her social media following at the age of 17, and a year later, she founded her fitness apparel line, FitbyCassie, which offers affordable, flattering, and comfortable fitness clothes for women.
Since then, Cassie has expanded her business to include real estate, and she has inspired many people with her journey. Today, she has over half a million followers on Instagram, has walked the red carpet, and has been invited to various events.
One of the biggest challenges Cassie faced when she started her business was learning everything from scratch. She spent hours learning about owning and operating a business while also trying to pass her senior year of high school. Despite the challenges, Cassie’s mindset has been a crucial factor in her success. She believes that having a winner’s mindset is everything when starting your own business, and that if your mind is clouded with negativity, it will be hard to get anywhere.
Cassie’s advice to those who want to start their own business is to give it your all and to be grateful and humble. She also advises not to care about what others think of you and your business, and to always believe in yourself and the things you want.
For Cassie, fear is an emotion that can lead you nowhere, and it’s up to you to overcome it and grow. Success means financial freedom to her, but on a deeper level, it means peace, happiness, having a roof over her head, and a warm meal with her family around her.
Cassie’s next projects this year include rebranding FitbyCassie and working on more brand deals. The biggest obstacle she has overcome so far in her career is being okay with being alone. She has learned that she has more peace being alone and happy rather than surrounded by people who are there for what they can get from her, including her energy.
In conclusion, Cassie Marrufo’s story is one of resilience, determination, and a winner’s mindset. Despite the challenges she faced, she never gave up on her dreams and continued to manifest through the loneliness she went through during her school years. She has inspired many people with her journey and has shown that with hard work, dedication, and the right mindset, anything is possible.
