Jack Daniel’s, the popular whiskey brand, is facing calls for a boycott after it was revealed that the company donated money to a politician who opposes LGBT rights.
According to a report by the Tennessee Equality Project, Jack Daniel’s gave $1,000 to the campaign of Tennessee state Senator Shane Reeves, who has a history of opposing LGBT rights and has voted in favor of anti-LGBT legislation. The report has sparked outrage among LGBT activists and supporters, who are now calling for a boycott of Jack Daniel’s products.
“Jack Daniel’s needs to be held accountable for their actions,” said Chris Sanders, executive director of the Tennessee Equality Project. “Their support of a politician who opposes the rights of LGBT individuals is unacceptable and we will not stand for it.” Sanders went on to call on Jack Daniel’s to issue an apology and to stop donating money to politicians who oppose LGBT rights. In response to the controversy, Jack Daniel’s released a statement defending its actions.
“We believe in the importance of engaging with elected officials on both sides of the aisle to promote the responsible consumption of our products and to support the communities where we live and work,” the statement read. “Our political contributions are made in accordance with all applicable laws and regulations and are based on a range of factors, including the potential impact on our business and our employees.”
However, the company’s explanation has done little to quell the anger of LGBT activists and supporters, who continue to call for a boycott of Jack Daniel’s products. The controversy highlights the ongoing tension between corporations and LGBT activists, who have become increasingly vocal in their demands for companies to support LGBT rights and equality. As the calls for a boycott of Jack Daniel’s continue to grow, it remains to be seen how the company will respond and whether or not the controversy will have a lasting impact on its reputation and sales.