The versatile talent, aka ‘Mr. Know Your Worth’ is a relationship coach, speaker, TV personality and award-winning author on a mission to empower and enrich people’s lives.
The significant impact and momentum created by a few professionals, founders, entrepreneurs, and thought leaders on the lives of others has inspired countless individuals worldwide. These highly driven, passionate, and determined individuals always work with purpose and ensure to impact the lives of others most positively, much like how Aaron Jordan Jr, aka Mr. Know Your Worth, has been doing all his life as a versatile talent.
Aaron T. Jordan Jr., widely known as “Mr. Know Your Worth,” is an award-winning author, media/TV personality, speaker, relationship coach, and philanthropist dedicated to empowering individuals in their personal and professional lives. But reaching this successful juncture in his life wasn’t a walk in the park for the gentleman. Recalling his earlier days, he says that in 2011, he found himself at a breaking point, facing failed relationships, financial instability, and the weight of undiagnosed depression and anxiety. However, this became a divine turning point in his life.
He says, “At that point of giving up, God told me to write.” And, write he did. Within ten months, the pages he penned went ahead in becoming his debut book, ‘The Power Within, A Woman’s Worth: From Both Sexes.’ This book eventually inspired ‘Dating My Past,’ a contemporary Black love story that explores the complexities of relationships, self-reflection, and personal growth in today’s dating world. It is also his latest milestone, which was released in February this year through Vision Films Inc. The partnership with the film has expanded Jordan’s vision and reach, allowing audiences worldwide to connect with this deeply personal and relatable narrative. It is set to debut on Transactional Video on Demand (TVOD) platforms, reaching millions across North America and beyond.
Today, Jordan has risen as Mr. Know Your Worth, an award-winning author, media personality, speaker, relationship coach and film producer whose work is grounded in a deep sense of purpose. It has helped people harness their worth and embrace their value. His impact today spans beyond the screen. His writing career includes multiple editions of The Power Within, A Woman’s Worth: From Both Sexes and his forthcoming 2025 release ‘The Dating Devotional: 30-Day Guide to Revamp Your Thoughts on Dating.’ Each title serves as a singular mission, which is to empower people in their journey of personal growth, self-worth and relationship clarity.
One of the primary factors that has helped Aaron Jordan Jr stand apart is his passion and commitment to creating an authentic impact. Speaking on the same, he says, “Whether I’m getting a paycheck or not, I won’t quit. Because I know the work will be worth it in the end.” His influence extends across TV, radio and digital platforms. From The Know Your Worth Radio Show to Revamp the Podcast and the highly successful Café Conversations with Mr. Know Your Worth, which reached 1.9 million households via Christian Television Network, Dish, Xfinity, and Roku from 2020-2023, he has remained consistent in using media to mentor and empower.
His impactful conferences, including the Know Your Worth Women’s Relationship Conference in Nashville and the Relationship Empowerment Summit in Atlanta, have become fixtures in the personal development space. This has helped attendees reset and rediscover their path. What has helped him keep moving forward on his path is his unwavering faith and role as a devoted husband and father. He says, “Being a role model to my daughter and creating his life with the woman God put here for me, my wife, makes everything worth it.” He is also a proud member of Phi Beta Sigma Fraternity Inc. and 100 Black Men of Middle Tennessee, where he continues to give back through mentorship and community leadership.
Speaking about his vision, Aaron Jordan Jr, aka Mr. Know Your Worth, emphasises that he wants to continue impacting lives to harness their worth, helping them understand their worth is undeniable and their value is priceless.
