Luxury fashion house Louis Vuitton has officially entered into a landmark 10-year partnership with Formula 1, making it an Official Partner of the motorsport giant and the Title Partner of the 2025 Formula 1 Louis Vuitton Australian Grand Prix. This collaboration signifies a historic crossover between the worlds of high fashion and motorsport.
As Formula 1 celebrates its 75th anniversary in 2025, Louis Vuitton will be showcasing its presence at major race destinations around the globe. For the first time at a significant sporting event, the brand will feature trackside branding, alongside the iconic Trophy Trunks, which will be presented to race winners ahead of races and on the podium. This partnership highlights the growing intersection between fashion, culture, sports, and entertainment.
Louis Vuitton’s relationship with motorsports began in 2021 when it created a Trophy Trunk for the Formula 1 Grand Prix de Monaco. This new partnership strengthens its connection to the sport, adding to the brand’s history of crafting bespoke trunks for renowned global events like the FIFA World Cup, the Ballon d’Or, and the Olympic Games.
The 2025 Formula 1 season will kick off in Melbourne on March 16, where Louis Vuitton will play a key role in race activities. With the slogan “Victory travels in Louis Vuitton,” the brand aims to amplify the prestige of Formula 1, celebrating the excellence of both athletic achievement and engineering innovation.
