Zendaya and Roger Federer are taking their talents to the tennis court in a dynamic new campaign for On. The campaign kicks off with a chance encounter at an On store, where sparks fly between the two as a playful nod to Zendaya’s role as tennis sensation Tashi Duncan in Challengers.
The action moves swiftly to the tennis court, where they engage in a spirited match of “air tennis” — a unique twist on the game where no ball is needed. With each volley, the intensity rises, underscored by an adrenaline-pumping soundtrack reminiscent of Atticus Ross and Trent Reznor’s compelling work on the Challengers soundtrack.
Zendaya, recently announced as On’s newest brand partner, brings her creative vision to the forefront by reimagining On’s apparel collections and spearheading creative campaigns across lifestyle, movement, and sports. Federer, a longstanding On entrepreneur, adds his touch with a tennis-inspired collection that resonates deeply with fans of the sport.
Together, Zendaya and Federer epitomize On’s commitment to innovation and performance, blending their respective talents to create a campaign that celebrates athleticism and style in equal measure.
