Brad Pitt is known for his Hollywood career, relaxed style, and love of a good morning coffee. Now, his coffee routine is getting attention thanks to a new De’Longhi campaign featuring a machine that costs around $1,000.
The machine is the De’Longhi Magnifica Duo Automatic Espresso Machine. It is designed to make different coffee drinks with very little effort. The machine is at the center of De’Longhi’s latest global campaign starring Brad Pitt and directed by Academy Award-winning filmmaker Spike Jonze.
But what makes this espresso machine special, and why has Brad Pitt’s coffee routine become such a talking point?
What Espresso Machine Does Brad Pitt Use?
The latest Brad Pitt coffee campaign features the De’Longhi Magnifica Duo, a fully automatic espresso machine designed for people who want café-style drinks at home.
According to the campaign information, the Magnifica Duo offers 20 preset hot and iced recipes. It can prepare espresso, drip-style coffee, cold brew and milk-based drinks.
It also includes an integrated coffee grinder, adjustable brew strength and different temperature settings. The machine has a 60-fluid-ounce capacity, making it suitable for regular home use.
The machine is promoted as a simple way to make different coffee drinks without following a complicated barista routine.
Brad Pitt and De’Longhi Have a Long Coffee Connection
This is not Brad Pitt’s first partnership with De’Longhi.
The actor has appeared in several De’Longhi campaigns over the years. In a previous campaign, Pitt was shown enjoying a morning coffee ritual and using De’Longhi espresso equipment.
In 2025, Pitt starred in another De’Longhi campaign directed by Taika Waititi. That campaign featured the De’Longhi Rivelia and Eletta Explore machines, both built around one-touch coffee preparation.
The newest campaign continues the same idea: coffee does not have to be complicated to feel special.
What Happens in the New Brad Pitt Coffee Commercial?
The latest commercial takes a humorous approach to Pitt’s morning.
In the campaign, Pitt wakes up in a home with an unusually large number of animal roommates. He wants a quiet moment and a good cup of coffee.
That simple idea becomes the heart of the commercial.
Instead of showing coffee preparation as a difficult process, the advertisement presents the Magnifica Duo as an easy way to create a relaxing coffee moment.
The campaign was directed by Spike Jonze and is part of De’Longhi’s “Hot or Cold, Always Perfetto” campaign.
Why Does the De’Longhi Magnifica Duo Cost Around $1,000?
A major reason for the price is automation.
Traditional espresso machines can require users to grind beans, measure coffee, tamp the grounds, steam milk and clean several parts after making a drink.
The Magnifica Duo combines many of these steps into one automatic system.
Its built-in grinder means users do not necessarily need a separate coffee grinder. The machine can also prepare different recipes from the same countertop appliance.
For people who drink coffee every morning, this convenience can be more important than having a traditional manual espresso setup.
What Can the Magnifica Duo Make?
One of the machine’s biggest selling points is variety.
The latest campaign highlights 20 preset hot and iced recipes. These include different espresso-based and milk-based options, along with drip coffee and cold brew.
That means a household does not have to agree on just one type of coffee.
One person can choose a hot espresso, while another can choose an iced latte or cold coffee.
This flexibility is one reason automatic coffee machines have become popular with home coffee drinkers.
Is a $1,000 Espresso Machine Worth It?
That depends on how often you drink coffee and what you expect from a machine.
For someone who drinks coffee occasionally, spending around $1,000 may not make sense. A less expensive coffee maker or espresso machine can handle basic needs.
However, regular coffee drinkers may appreciate the convenience of a fully automatic machine.
The main advantage is speed and simplicity. Instead of manually preparing every part of the drink, users can select a recipe and let the machine handle much of the work.
Coffee enthusiasts who enjoy experimenting with grind size, tamping pressure and manual milk steaming may still prefer a traditional espresso setup.
Brad Pitt’s Coffee Routine Is More About the Ritual
The interesting part of the campaign is not simply the price of the machine.
It is the idea of turning an ordinary morning coffee into a small luxury.
Brad Pitt’s De’Longhi campaigns repeatedly focus on the experience surrounding coffee. The message is that coffee can be a moment to slow down, enjoy the flavor and start the day calmly.
The 2025 campaign also presented coffee as an everyday ritual rather than simply a caffeine drink.
That idea helps explain why a celebrity coffee commercial can attract so much attention.
What Makes Brad Pitt’s Coffee Machine Interesting?
The combination of celebrity, convenience and premium design makes the machine interesting to consumers.
Brad Pitt brings the Hollywood connection, while De’Longhi brings the coffee technology.
The Magnifica Duo also fits a growing interest in making café-style drinks at home. People who regularly buy expensive coffee outside the home may see an automatic espresso machine as a long-term kitchen investment.
Of course, buying the same machine does not mean you will suddenly have Brad Pitt’s lifestyle. The machine can make coffee, but the Hollywood morning is still part of the advertising story.
The Bottom Line
Brad Pitt’s latest coffee campaign puts the De’Longhi Magnifica Duo Automatic Espresso Machine in the spotlight.
At around $1,000, it is a premium home coffee machine rather than a basic coffee maker. Its appeal comes from automation, an integrated grinder, multiple drink options and the ability to make both hot and cold coffee beverages.
The bigger story, however, is Brad Pitt’s long-running connection with De’Longhi. His campaigns have helped turn the simple act of making coffee into a stylish morning ritual.
For coffee lovers, the Magnifica Duo offers convenience. For Brad Pitt fans, it offers a glimpse into the relaxed, coffee-focused world created by De’Longhi’s advertising.
Either way, the campaign proves that sometimes a morning cup of coffee can become a surprisingly big Hollywood story.
