As we move through February, the fashion world is buzzing with exciting collaborations, innovative collections, and star-studded campaigns. Here’s a roundup of some of the most talked-about moments this week.
Rosé Graces Skims Valentine’s Campaign with Love and Charm
Skims has tapped K-pop sensation Rosé from Blackpink as the face of its 2025 Valentine’s collection. With Valentine’s Day just around the corner and a special connection to the occasion (it’s near her birthday), Rosé expressed her excitement about the collection, which blends romance and playfulness. “Valentine’s Day holds a special place in my heart,” said Rosé. “This collection captures that feeling with pieces that are both romantic and cute. I hope everyone feels as confident and beautiful in these pieces as I did.”
Skims also celebrated the launch with a limited-time pop-up shop in New York City’s SoHo, running through January 26, where shoppers could explore the collection in person or shop it online.
Rimowa and Rick Owens Drop Luxe Carry-On Collection
Rimowa, known for its top-tier luggage, has teamed up with avant-garde designer Rick Owens to produce an ultra-exclusive carry-on collection. The limited-edition pieces are available in only 500 numbered suitcases, featuring a bold “cabin bronze” colorway and a leather interior crafted by Owens himself. Each bag also includes an artisanal cowskin luggage tag. Priced at $3,525, these travel essentials combine sleekness with high-end craftsmanship. The collection launched on January 30 and is available for purchase now.
Frame x Alix Earle Capsule Brings Back the Skinny Jean
Skinny jeans, once thought to be a trend of the past, are making a major return. Frame and influencer Alix Earle have partnered up to release “The Alix” – a new skinny jean in royal blue and shiny black hues. The campaign, shot by renowned photographers Inez and Vinoodh, channels Brigitte Bardot’s chic Parisian style with Earle rocking a bleach-blonde bob and minimalist outfits. Ready to embrace the return of the skinny jean? Check out the entire collection online.
Willy Chavarria and Adidas Originals Drop Streetwear Capsule in Paris
Willy Chavarria, who made waves this week with his Paris Fashion Week debut, has also unveiled a streetwear collaboration with Adidas Originals. The exclusive capsule, featuring T-shirts, hoodies, sweatpants, and sneakers, was released during a pop-up event in Paris. Limited-edition items were delivered to secret locations across the city, creating an air of excitement around the launch. The collaboration also made an appearance during Chavarria’s runway show. For those in Paris, a special meet-and-greet with the designer took place at the Adidas Originals flagship store on Saturday.
Live The Process Celebrates Alvin Ailey Exhibit with Special Capsule
In celebration of the Whitney Museum’s first large-scale Alvin Ailey exhibition, Live The Process has dropped a limited-edition activewear capsule. The collection, which includes a leotard, shrug, headband, and leg warmers in classic black, pays tribute to Ailey’s influential legacy in dance. The items are available for purchase through February 9, just before the exhibit concludes. Prices range from $25 to $135, offering a stylish nod to Ailey’s groundbreaking work.
Jacquemus Collaborates with Apple for Interactive Fashion Show
Jacquemus’s latest show, “La Croisière,” took a new approach with help from Apple. The presentation was filmed entirely on the iPhone 16 Pro Max, blending cutting-edge technology with high fashion. In addition to the live-streamed show, attendees had the chance to engage with the devices and immerse themselves in an interactive experience. Celebrities, including Adriana Lima and Mona Tougaard, graced the runway, while stars like Tyla and Raye sat front row.
Fashion’s Hottest Collaborations Keep the Buzz Going
As we move deeper into the season, fashion continues to surprise and inspire with fresh collaborations, unforgettable campaigns, and cutting-edge innovations. Stay tuned for more as we watch these trends unfold.
