In the most recent episode of Behind the HYPE, Mercedes-Maybach takes center stage as Hypebeast delves into the history of its luxury cars and their association with high-profile individuals. The iconic design blueprint of Mercedes-Maybach vehicles, particularly the S-Class, has become a globally recognized silhouette. With its elongated lines and distinctive grill, this aesthetic traces back to the original W3 car created by Wilhelm Maybach, known as the “King of Constructors.”
Since 1921, Maybach has been at the forefront of innovation in travel, creating models that combine technical excellence with a striking appearance. This approach has made Mercedes-Maybach a symbol of status and automotive excellence among the elite. Today, the brand’s evolving range has caught the attention of forward-thinking creatives like the late Virgil Abloh, whose ‘Project MAYBACH’ integrated luxury into a contemporary context. This project included an off-road coupé showpiece and the limited edition Maybach by Virgil Abloh, a fully equipped Mercedes-Maybach S680.
Beneath the luxurious design, Mercedes-Maybach’s technical craftsmanship has contributed to its continued success and appeal to fans. The recent launch of the all-electric Mercedes-Maybach EQS SUV demonstrates the brand’s forward-thinking approach to automotive design. This pioneering vehicle features advanced features such as the ENERGIZING AIR CONTROL Plus system and superior noise comfort technologies, all powered by environmentally conscious electric technology.
Embracing Karl Maybach’s ethos that “What is good must also be beautiful,” the Mercedes-Maybach EQS SUV leads the way with the new Night Series design package. This package combines sophisticated style with technical prowess, featuring dark chrome elements, polished surfaces, and an exclusive two-tone paint finish in Obsidian Black and Mojave Silver. The Night Series marks a bold new era for Mercedes-Maybach, where avant-garde craftsmanship meets pioneering design, elevating its desirability to new heights.
To learn more about the Mercedes-Maybach story, watch the latest episode of Behind the HYPE via the gallery above.
