After nearly a year of subtle hints from Hailey Bieber, using a mysterious lip liner in her Instagram and TikTok posts, the wait is over. The Rhode Peptide Lip Shape pencils are now officially available for purchase. Known for her innovative approach to beauty, Rhode doesn’t disappoint with this new launch. Much like their game-changing melting cream blushes and Glazing Milk (the creamy toner that took the beauty world by storm), the Peptide Lip Shape liners are set to disrupt the lip liner market.
While most lip liners focus on adding simple color, Rhode’s new Peptide Lip Shape liners are all about sculpting and contouring to create a fuller-looking pout. Available in 11 neutral shades, the liners are designed to enhance the natural contours of the lips, making them appear more defined without being overly bold. To take it a step further, Rhode has introduced a dual-ended liner, featuring a pointed silicone smudger on one side. This innovative tool helps soften harsh lines or even erase any pigment if you go beyond your desired shape.
Rhode, which first gained cult status with its Peptide Lip Treatments, continues to make peptides the star ingredient in its products. The new Lip Shape liners are infused with peptides and fenugreek extract, which is known to boost lip volume and keep lips hydrated throughout the day.
Alongside the launch, Bieber tapped singer Tate McRae and models Yoon Bae, Anyier Anei, and Mahi Kabra for a workout-inspired campaign, emphasizing the sculpting power of the liners.
The packaging is sleek, with tan-toned tubes that echo the brand’s first makeup launch, the Pocket Blushes. Bieber explained the color choice, saying she wanted to create a uniform look across Rhode’s growing makeup line. The tan-nude shade of the liners’ packaging complements the signature Rhode gray, creating a cohesive aesthetic across their products.
After getting my hands on these much-hyped liners, I can confidently say they live up to expectations. The formula glides on smoothly and offers a soft-focus effect that’s both blendable and foolproof, making application a breeze. The smudger is a brilliant touch, ensuring there are no harsh lines. The shade range is stunning—full of natural, nude tones perfect for any occasion.
The Rhode Peptide Lip Shapes are available now for $24. Bieber recently teased more exciting products on TikTok, including what appears to be a new bronzer and fresh shades of the Pocket Blush. Keep an eye out for more updates as Rhode continues to expand its beauty offerings.
