Pepsi is venturing into the fashion world with a bold new collaboration alongside Spanish streetwear brand Pompeii. Together, they are launching an exclusive capsule collection inspired by football, titled “La Pretemporada.”
The collection draws its inspiration from the summer training camps of professional football clubs, aiming to capture the playful creativity associated with the sport. Designed to appeal to a fresh generation of football enthusiasts, “La Pretemporada” is a unisex collection featuring seven distinct pieces. Among these are t-shirts, jerseys, a windbreaker, and a cap, all showcasing Pepsi’s newly revamped brand identity—the first update in 14 years. While maintaining its iconic blue, red, and white color scheme, the collection introduces a contemporary twist with an electric blue focal point.
Pompeii’s expertise in streetwear seamlessly merges with Pepsi’s modernized aesthetic, resulting in a fusion of sports-inspired fashion and style. The collaboration embodies Pepsi’s philosophy of “Thirsty for More,” celebrating unapologetic enjoyment and choice. Cosme Bergareche, founder and head of design at Pompeii, explains that the partnership aims to connect Pompeii’s rich football culture with nostalgic memories of Pepsi’s iconic football-themed advertising campaigns from the early 2000s.
Luke Gillman, Pepsi’s Director of Design for Europe, underscores the brand’s commitment to creating meaningful consumer experiences by tapping into their passions. The collaboration aims to offer fashion-forward football fans a distinctive way to express their love for both the sport and stylish apparel.
The “La Pretemporada” collection will debut on July 23, available for purchase on Pompeii’s official website and at Pompeii’s physical stores.
