Off-White™ is set to make a striking comeback at Paris Fashion Week this February with a co-ed runway show titled “Black by Popular Demand” on February 29. This event will mark creative director Ibrahim Kamara’s third effort at the brand’s helm, following his assumption of creative control in April 2022. Cristiano Fagnani, CEO of Off-White™, has described the upcoming Paris Fashion Week event as “fun and playful,” emphasizing the brand’s focus on youth, culture, and style. This return to the fashion spotlight comes at a crucial time for Off-White™, as it seeks to reaffirm its identity and direction following the passing of its founder, Virgil Abloh, and amidst challenging market conditions.
Off-White™ Returns to Paris Fashion Week with ‘Black by Popular Demand’ Show
