François Nars is marking a major milestone with the 30th anniversary of his eponymous beauty brand, Nars. Known for its cheeky product names and exceptional formulas, Nars has become a staple in the makeup world. To celebrate this anniversary, Nars is launching a reimagined version of its original product: the lipstick. True to Nars’ daring style, the new release is called the Explicit Lipstick.
“The first 12 lipsticks are foundational to our brand,” François Nars tells Bazaar. “Since their introduction in 1994, we’ve evolved from a small collection to a global beauty powerhouse. Our mission has remained consistent: to empower people to express themselves and embrace their individuality.”
The Explicit Lipstick embodies this ethos with a modern twist. It features a luxurious formula and a diverse shade range, building on the legacy of the original lipsticks that set the foundation for Nars. François Nars describes this new creation as a testament to the brand’s ability to evolve while staying true to its core values.
To commemorate the brand’s milestone, Nars has enlisted R&B singer Ciara and actresses Camila Morrone and Pom Klementieff as its first global ambassadors. Here’s what the stars have to say about their favorite Nars products:
- Ciara: “My top Nars products are the Radiant Creamy Concealer, Powder Blush in Dolce Vita, and the Explicit Lipstick. They’re essentials for achieving glowing skin, a natural flush, and a bold lip.”
- Camila Morrone: “I adore the Afterglow Liquid Blush. It’s effortless, versatile, and adds a beautiful, natural flush to my complexion.”
- Pom Klementieff: “I love the Light Reflecting Foundation, Radiant Creamy Concealer, and the Multiple stick. They enhance my natural features and are so lightweight. For a pop of color, I reach for the Afterglow Lip Balm in Deep Throat.”
Reflecting on their first experiences with Nars, each ambassador shared their personal connection to the brand:
- Ciara: “Nars has always been my go-to for a classic red lip. Their products enhance natural beauty without masking it.”
- Camila Morrone: “I first used Nars Velvet Matte Lip Pencil in Dragon Girl for an audition. It instantly made me feel glamorous and helped shape my character.”
- Pom Klementieff: “Nars was the first lipstick I ever bought. I love how the brand blends French style with American beauty, celebrating natural beauty through makeup.”
The Explicit Lipstick is available now and continues the Nars tradition of bold and innovative beauty products.
