In a move reminiscent of her sister Kendall’s foray into the alcohol industry with 818 tequila, Kylie Jenner has unveiled her own brand of alcoholic beverage. Departing from the realm of straight liquor, Kylie’s latest venture introduces Sprinter, a canned vodka soda.
Crafted under the Sprinter label, this offering presents a refreshing twist on the classic vodka soda, boasting a mere 100 calories per can. Infused with natural fruit juice for sweetness, each can delivers an ABV of 4.5%, aligning closely with popular options like White Claw.
Sprinter debuts with an enticing lineup of four vibrant flavors: Black Cherry, Peach, Grapefruit, and Lime. Behind the scenes, Jenner enlisted the expertise of Chandra Richter, a seasoned professional in the food and beverage industry holding a PhD in Molecular Biology, to spearhead product development and oversee the supply chain. Together, they dedicated over a year to meticulous taste testing before finalizing the formulations for the four fruit-infused concoctions.
Upon its arrival on store shelves, Sprinter will be available exclusively in 8-can variety packs, priced at $19.99 USD. Scheduled for release on March 21, the product will be stocked in select retailers across the United States, offering consumers a convenient and flavorful option for enjoying vodka sodas on the go.
