Ahead of the release of the ASICS Novalis Gel-Styrax in Black, Kiko Kostadinov has unveiled a captivating new campaign for the shoe. Shot by photographer and filmmaker Frank Lebon, the campaign embodies the theme “Sound Mind, Sound Body,” showcasing four participants engaged in meditative practices.
Using long exposure techniques, Lebon captures the subtle movements of the models over 8 to 9 minutes of meditation. The resulting images feature a soft blur effect that beautifully illustrates the slight changes in posture and facial expressions throughout the practice. All participants are styled from head to toe in the new Kiko Kostadinov x ASICS range, offering a glimpse of the upcoming collaborative collection.
A full preview of the campaign will be revealed on October 15, with the collection set for global release on October 26.
