Hisense is stepping into the spotlight this summer as the official sponsor of Spanish soccer powerhouse Real Madrid. The electronics and home appliances brand aims to elevate the fan experience by leveraging its innovative technology to enhance sports viewing for fans around the globe.
This three-year regional sponsorship spans Spain, Africa, and the Middle East, showcasing Hisense’s commitment to sports and its cutting-edge product range at the iconic Santiago Bernabéu Stadium. Fans attending matches or enjoying games from home can look forward to the debut of a limited-edition co-branded 100-inch television designed to transform their viewing experience.
The sponsorship was officially announced at Ciudad Deportiva Real Madrid, where representatives from both companies discussed their shared goal of delivering exceptional offerings to football enthusiasts. “We are excited to introduce the co-branded 100-inch TV, which will deliver unparalleled picture quality and immersive sound, bringing fans closer to the action than ever before,” said Jerry Liu, Vice President of Hisense International. He was joined by Emilio Butragueño, Director of Institutional Relations of Real Madrid, at the signing ceremony.
Both Hisense and Real Madrid exemplify a relentless pursuit of excellence—Real Madrid’s remarkable 15 European Champions League titles reflect their commitment to success on the pitch, while Hisense strives to lead the technology industry through strategic global investments in sports.
Hisense offers a variety of advanced products, from AI-enhanced ULED TVs and Laser TVs to home appliances like the Refrigerator RQ760N4IFE and the Energy Pro X Air Conditioner, all designed to create an optimal environment for enjoying sports at home.
For more information about Hisense’s innovative technology and its partnership with Real Madrid, visit global.hisense.com.
