Hailey Bieber has been busier than ever, juggling her new role as a mom to baby Jack Blues Bieber, born in August, and gearing up for exciting new launches from her beauty brand, Rhode. Recently, she shared a sneak peek of her bag essentials on Rhode’s Instagram, sparking buzz about the upcoming products.
One standout item is the new Barrier Butter, a balm-cream hybrid infused with ceramides and hyaluronic acid, perfect for the colder months. Bieber noted the overwhelming interest in SPF from her followers, which indicates a strong desire for that addition to her line.
In an interview with Bazaar, she explained her motivation for adding the Barrier Butter to Rhode’s offerings: “I’ve always used rich balmy products in winter, especially when my skin gets dry.” This versatile product not only works well on the face but also on the neck, chest, and hands, making it ideal for winter skincare.
Bieber revealed her favorite ways to use the Barrier Butter, including as a nighttime sealant for her skincare routine and for touch-ups throughout the day. It’s especially effective for refreshing makeup without the greasiness of a mist, keeping her skin hydrated and glowy.
As a new mom, her top five bag essentials now include the mini Barrier Butter, Peptide Lip Tint, electrolyte packets for hydration, pocket blushes, and an eyebrow pencil. She emphasized the importance of hydration, especially post-baby.
Looking ahead, Bieber teased that Rhode is working on an SPF product, stating, “I’m very particular about sunscreen,” highlighting her commitment to quality.
With Halloween around the corner, Bieber is excited to decorate and dress her son for his first holiday. “I have pictures of my first Halloween; I was a pea in a pod, and I can’t wait to create similar memories.”
The Barrier Butter will be available in a mini 1.35-ounce size for $22 and a full 5-ounce size for $38, launching on October 28. You can join the waitlist at rhodeskin.com!
