At Milan Fashion Week, Bottega Veneta’s creative director Matthieu Blazy unveiled the SS25 collection, showcasing his remarkable craftsmanship and imaginative vision. Known for reinterpreting the brand’s iconic woven leather pieces, Blazy infused the collection with a sense of childhood wonder and adventure. “As a kid, there’s a thrill in the everyday—the feeling that anything can happen, free from the constraints of convention,” he shared. “This collection celebrates the possibility of fantastical realities, emphasizing the power of sincerity over strategy.”
So, how does “sincerity over strategy” manifest on the runway? For Bottega Veneta, it transforms the concept of power dressing into something new, featuring garments with playful misproportions, like oversized leather collars and relaxed shoulder seams. The collection also highlights extensive material experimentation, showcasing everything from leather evening gowns to jacquard patterns crafted from lightweight merino wool and unique striped shirting.
Adding to this whimsical ethos are vibrant animal motifs and striking accessories. The collection features bold prints and playful details, particularly with frogs and rabbits that leap across jewelry, embellish fluffy mules, and inspire the color palette, hinting at a playful nod to White Rabbit candies. Accessories take center stage with leather grocery bags that mimic plastic, eclectic bricolage bags, and the beloved Andiamo bag—all capturing a sense of “joyous meandering.”
