IcedJewelz, a premier luxury jewelry brand headquartered in Ajmer with exclusive manufacturing facilities in Surat—the undisputed diamond capital of the world—today announced a major pricing disruption for its international markets. By combining strategic global operations in Rajasthan with direct factory access in Surat, the brand is effectively bypassing traditional retail middlemen. The result? US and UK buyers can now acquire handcrafted, diamond-tester-passing pieces that typically retail for $5,000 to $6,000 at an unprecedented starting price of just $900.
While the brand’s executive office and global logistics are proudly anchored in Ajmer, IcedJewelz utilizes the unmatched diamond-processing infrastructure of Surat. Because Surat processes over 90% of the world’s diamonds, IcedJewelz is able to leverage world-class, high-precision jewelry crafting to offer staggering value to direct-to-consumer (D2C) and B2B buyers across the globe.
This dual-city advantage is most evident in the brand’s luxury horology sector. IcedJewelz’s premium timepieces combine durable stainless steel, real gold plating, and the blinding optical fire of hand-set lab-grown moissanite. Buyers can now access these heavy-hitting watches—which easily rival the craftsmanship of traditional $5,000 diamond pieces—direct from the factory floor without the massive retail markup by browsing the moissanite watch collection.
This revolutionary direct-to-consumer model also extends to their highly sought-after custom creations. IcedJewelz’s Surat-based artisans utilize cutting-edge 3D modeling and CAD precision to transform bold visions into reality. Whether crafting bespoke logos or intricate personalized statement pieces, their creations deliver a flawless “VVS Shine” that allows customers to save thousands on bespoke work. You can explore their craftsmanship in the custom iced-out pendant gallery.
Furthermore, IcedJewelz continues to set the standard for flawless, heavy-weight Cuban link chains. Crafted from premium 925 sterling silver and solid gold options, these signature chains deliver uncompromising streetwear elegance. Shoppers across the globe can discover the full range of direct-from-manufacturer pricing at the IcedJewelz official storefront.
“Our operational roots in Ajmer combined with our manufacturing powerhouse in Surat give us a unique edge,” says Gaurav Rajani, Founder and CEO of IcedJewelz. “We control the entire process, from the raw materials and hand-polishing in Surat to the global logistics managed from our Ajmer headquarters. A customer in New York or London shouldn’t have to pay a $5,000 retail markup just to cover a brand’s overhead and middlemen. We are giving them that exact same heavy-hitting, high-end masterpiece starting at just $900, shipped directly to their door.”
As the global demand for ethical, conflict-free, and accessible luxury surges, IcedJewelz remains at the forefront of the movement, proving that uncompromising brilliance doesn’t require an uncompromising price tag.
About IcedJewelz: Founded by Gaurav Rajani and headquartered in Ajmer, India, with dedicated manufacturing facilities in Surat, IcedJewelz is a leading international jewelry brand. Specializing in lab-grown moissanite watches, premium Cuban link chains, custom iced-out pendants, and wholesale luxury products, IcedJewelz delivers world-class, diamond-tester-approved jewelry at direct-to-consumer prices to a growing global audience.
Media Contact: Gaurav Rajani Founder & CEO, IcedJewelz Headquarters: Ajmer, Rajasthan, India Website: https://www.icedjewelz.com/
