SKIMS, led by Kim Kardashian, is making a splash in the world of men’s fashion with its latest campaign tailored for March Madness. Featuring prominent college basketball stars such as Caleb Love from Arizona, Donovan Clingan from UConn, Hunter Dickinson from Kansas, and others, the campaign showcases SKIMS’ performance-ready Terry collection.
This collection, designed to offer practical solutions for everyday wear, highlights the brand’s expansion into the realm of men’s sportswear. With a focus on comfort and style, the campaign introduces six college basketball players who are poised to make waves during the NCAA basketball tournament this month.
Jens Grede, co-founder and CEO of SKIMS, expressed excitement about the partnership, noting the opportunity to engage with basketball fans in a unique and timely manner. The decision to create a SKIMS March All-Star team for college players aims to resonate with the next generation of basketball enthusiasts, tapping into the energy and unpredictability of March Madness.
This campaign represents SKIMS’ ongoing foray into sports, building upon its successful launch of a menswear division last year. With notable collaborations and sponsorships in the NBA, WNBA, and USA Basketball, SKIMS has solidified its presence in the athletic world. Previous campaigns featuring NBA All-Star Shai Gilgeous-Alexander and NFL quarterback Patrick Mahomes have further elevated the brand’s profile.
The SKIMS Men’s Terry collection, featuring five loungewear styles and four colorways, is set to launch on March 21 at 9 a.m. PT on the brand’s webstore. With options like “Military,” “Oxide,” “Oxblood,” and “Washed Obsidian,” the collection promises both comfort and style for men seeking versatile wardrobe essentials. Explore the range in the March All-Star campaign and elevate your loungewear game with SKIMS.
