For the first time in over six decades, Nutella is introducing a new twist to its iconic spread — Nutella Peanut — launching exclusively in the U.S. in spring 2026.
This new flavor combines Nutella’s signature hazelnut cocoa blend with roasted peanuts, offering a uniquely American take on the beloved European staple. Designed to cater specifically to U.S. tastes, Nutella Peanut represents a major milestone for the brand.
The product will be produced at Ferrero’s Franklin Park facility in Illinois, where the company is investing $75 million to expand operations and create dozens of new jobs.
According to Ferrero North America President Michael Lindsey, the launch is “a defining moment” that reflects the brand’s commitment to innovation and local market needs. With Nutella Peanut, Ferrero aims to excite longtime fans and attract new customers in the competitive spreads category.
