Noah and PUMA’s FW24 collection continues to blend East Coast prep style with New York City’s love for outdoor gear, reflecting the urban adoption of durable, functional clothing. Brendon Babenzian, co-founder of Noah, noted the historical significance of outdoor gear for city dwellers, emphasizing its “durability and toughness.”
This vibrant collection features a retro-inspired palette, showcasing a range of tees, hoodies, outerwear, and footwear designed for both urban life and outdoor adventures. Standout pieces include a cozy pastel Fair Isle sweater paired with a matching tasseled beanie, alongside a striking green puffer vest emblazoned with a technicolor PUMA logo on the back.
The collection also includes cobranded essentials like graphic tees and raglan sweaters, featuring an embroidered cougar alongside a cursive “PUMA” wordmark. With its nostalgic 70s and 80s aesthetic, the collection grounds vibrant colors in Noah’s thoughtful design philosophy.
The first drop features the PUMA x Noah Suede Classic Mid in a subtle black and blue colorway. The second drop, arriving on November 16, will introduce a waterproof Hiker boot with GORE-TEX technology, available in high-cut black and brown, and low-cut stark white variants. These boots add flair with high-contrast red laces and logo placements on the heel and tongue.
Additionally, the second drop will include winter accessories, new PUMA-branded hockey jerseys and tees, and a collegiate graphic crewneck.
The first drop of the PUMA x Noah FW24 collection is now available at Noah stores and online, with select retailers set to carry the collection starting October 5. The second drop will follow on November 16.
