Nike and the MoMA Design Store have unveiled their inaugural official collaboration, introducing a limited-edition series that merges fitness with design. This new partnership continues their long-standing relationship, marking the first time they’re releasing co-branded products under this official collaboration.
The debut product in this exclusive series is the MoMA Nike Everyday Sock. This co-branded sock features both the iconic Nike Swoosh and MoMA branding on the calf, with the “Just Do It” slogan elegantly stitched at the toe. Available in a vibrant palette of white, blue, green, pink, and yellow, these socks embody both style and functionality.
The collaboration builds on a rich history between Nike and MoMA. In 2017, their partnership gained prominence when MoMA’s curatorial program included Nike’s Air Force 1 sneakers in its exhibit, “Items: Is Fashion Modern?” This showcased influential fashion items of the 20th and 21st centuries. The collaboration continued in 2018 with the release of the OFF-WHITE™ by Virgil Abloh x Nike Air Force 1 and a co-branded MoMA Nike Elite basketball sock.
For now, the limited-edition MoMA Nike Everyday Socks are available for $18 USD per pair on MoMA’s website. Stay tuned for more collaborative releases from Nike and MoMA Design Store.
