Mini Mani Moo® Beauty, a leading beauty brand, has brought a new face to beauty through its quality and timeless products. The New York-based line of beauty products was founded in late 2014 by Andreina Landis, CEO. Initially, she focused on high-quality nail care products that upped women’s nail game. The brand was immediately an online sensation, and Andreina rapidly began distributing her products to retailers worldwide.
To become a successful entrepreneur, you need to keep looking for new niches and gaps in the market to fill. Andreina’s passion for the beauty industry kept propelling her to look for more ways to help her clients achieve the look they have always yearned for. The brand has continued to expand with a recent worldwide launch of a clean, luxury skincare line for both women and women—Ms. Moo™ for women and Toro Cosmeceuticals™ for men.
Mini Mani Moo® Beauty continues to expand its product line to cater to its customers’ needs. To set itself apart from other beauty brands, Mini Mani Moo® Beauty creates scientifically tested vegan luxury products free of parabens and sulfates that are cruelty-free.
The road to success has not been easy for the Mini Mani Moo® Beauty brand. The biggest hurdles they have faced are working capital to fuel their growth and keeping up with the trends and changes in the industry.
Mark Landis, the co-founder of Mini Mani Moo® Beauty, says that to become successful in any industry, you must be ready to disrupt the dynamics of the industry and make a difference. He discloses that they have taken advantage of technology to fuel their rapid growth, taking the brand to the next level. To establish itself as a successful company, Mini Mani Moo® Beauty harnesses the power of social media. “We have over 600 million video views worldwide with our brand,” shared Mark. He wants other aspiring entrepreneurs to know that although the beauty industry is fast-paced and highly competitive, you only need to find a way to shake it up.
Andreina is confident that Mini Mani Moo® Beauty will continue to expand and that the sky’s the limit to their success. The brand has grown to more than 350 products, and now they are catering to every skin type. Andreina hopes to expand Mini Mani Moo® Beauty to more countries around the world.