According to a recent report by Bloomberg, Meta and Alphabet’s Google are actively seeking partnerships with Hollywood studios to license content for training their respective AI platforms. The goal is to develop AI software capable of generating TV and film scenes based on text prompts, with both companies reportedly offering studios significant sums, estimated in the tens of millions of dollars.
While specific details regarding the timeline for potential deals remain uncertain, the report indicates that some major players in the industry, such as Netflix and Disney, have thus far shown reluctance to license their content for AI training purposes. However, there may still be opportunities for alternative AI partnerships with these studios. In contrast, Warner Bros. has displayed a more receptive attitude toward licensing certain programs.
Google has already developed its own text-to-video tool called Veo, which is currently being previewed for select users but has not yet been made available to the general public. On the other hand, Meta is rumored to be in the process of developing its own generative video software.
Despite the potential benefits of such partnerships, using the voices of actors and actresses to train AI has raised ethical concerns. Scarlett Johansson recently raised objections against OpenAI for allegedly modeling ChatGPT’s “Sky” on her voice, despite her refusal to partner with the company.
As Meta and Google continue to pursue collaborations with Hollywood studios, the intersection of AI technology and content creation is likely to raise further questions about privacy, intellectual property rights, and the ethical use of AI-generated content.
