Marc Jacobs continues to push the envelope with its Fall/Winter 2024 campaign, blending high fashion with a dazzling array of celebrity power. Known for its innovative approach to marketing and social media prowess, the brand has captivated audiences once again with a campaign that’s already making waves across the internet.
Following their successful Cactus Plant Flea Market collaboration, Marc Jacobs has enlisted a star-studded cast for their latest campaign, which includes Cardi B, Lil Uzi Vert, Irina Shayk, Kai Cenat, Clairo, Alex Consani, and Gabbriette. The campaign, titled “Marc Jacobs is…,” features each celebrity offering their personal take on what the brand represents. Gabbriette praises it as “legendary,” Cardi B calls it “marvelous,” and Lil Uzi Vert describes it as “love,” among other vibrant endorsements. The video, set to Charli XCX’s “360,” wraps up with Cardi B’s signature chuckle, adding a playful touch to the campaign.
In addition to the video, Marc Jacobs has begun releasing striking imagery from the shoot, spotlighting Cardi B in a series of bold zebra-print coats and dresses, accessorized with the brand’s iconic tote bag. The campaign was captured by Harmony Korine and styled by Alastair McKimm, promising more captivating visuals featuring the rest of the ensemble cast throughout the week.
Stay tuned for more from Marc Jacobs as they continue to roll out this exciting campaign.
