“Kylie Jenner Ventures into the Alcohol Industry with Sprinter: A Fruit-Flavored Vodka Soda in a Can”
Kylie Jenner is venturing into the alcohol market, taking a leaf from her sister Kendall’s book. However, instead of tequila like Kendall’s brand 818, Kylie is introducing a ready-to-drink canned vodka soda under the brand name Sprinter.
Sprinter offers a 100-calorie vodka soda naturally sweetened with fruit juice, boasting an ABV of 4.5%, slightly lower than standard offerings like White Claw.
The brand launches with four enticing flavors: Black Cherry, Peach, Grapefruit, and Lime. To craft this vodka soda, Jenner collaborated with Chandra Richter, an expert in the food and beverage industry with a PhD in Molecular Biology, who serves as Sprinter’s Head of Product Development and Supply Chain. Together, they meticulously tested flavors for over a year before finalizing the four fruit-infused varieties.
When Sprinter hits shelves, it won’t be sold individually. Instead, consumers can purchase an 8-can variety pack for $19.99 USD. The product is set to hit participating retailers across the US starting March 21.
