In October, Tommy Hilfiger announced JISOO as its newest global brand ambassador, and now the BLACKPINK member brings her unique style to the brand with a New Year-themed apparel collection. The collection takes a fresh twist on contemporary prep styles, featuring bold striped crewneck sweaters, cozy cardigans, ruched-collar button-ups, casual chambray shirts, and feminine henley dresses. With a focus on optimism and prosperity, the collection highlights vibrant cherry reds and bold stripes, perfect for the holiday season.
Among the standout pieces are the reversible bomber jacket with a diamond-quilted exterior, a letterman appliqué, and a bright red interior. Additionally, patterned knits bring a bold flair to the collection’s timeless designs. These pieces reflect a sophisticated blend of femininity and modern edge, embodying JISOO’s personal style while celebrating the joy and hope of the New Year.
Beyond her musical success as a BLACKPINK member, JISOO has ventured into solo music with her album ME, acting roles including an upcoming appearance in Amazon Prime’s K-drama Newtopia, and even launching her record and entertainment label, BLISSOO. She’s truly a multihyphenate, and her partnership with Tommy Hilfiger is just the latest chapter in her ever-expanding career.
In a conversation with Hypebeast, JISOO shared insights into her busy year, including her upcoming birthday celebrations and her ambitions for 2025. She spoke candidly about her dedication to balancing music and acting, expressing her deep connection with her fans, and embracing new challenges. “I’m not afraid of failure,” JISOO revealed. “Taking on something new motivates me even more.”
As she celebrates another year of success, JISOO also opened up about her role as Tommy Hilfiger’s ambassador. She aims to radiate positive and confident energy while representing the youthful and vibrant spirit of the brand. Reflecting on her favorite look from the campaign, JISOO mentioned a Breton-striped cardigan paired with a navy crew neck jacket, symbolizing the collection’s mix of femininity and modern sensibility.
Her partnership with Tommy Hilfiger has deepened her connection to the fashion world, and it’s clear that JISOO is ready to continue shining as a force of creativity and inspiration. As she looks toward 2025, she remains committed to spreading positivity, connecting with her fans, and embracing every new challenge along the way.
