In the ultimate nostalgia-fueled crossover, HERSHEY’S has teamed up with The Pokémon Company to launch a sweet collectible dream: limited-edition Hershey’s Kisses, each wrapped in foil featuring one of the 151 original Kanto region Pokémon.
Whether you’re Team Pikachu, a Bulbasaur believer, or holding out for the elusive Mew, this collection turns every bite of milk chocolate into a mini treasure hunt. The iconic Kisses now come dressed in Poké Ball-themed foil, transforming snack time into a collector’s adventure.
Sweet Meets Collectible
Available in 10.1 oz and 34.1 oz bags, these limited-edition Kisses are rolling out to retailers nationwide this summer. But that’s not all—fans can take their obsession to the next level with a Collector’s Case, designed to organize and showcase each Pokémon wrapper. The case is exclusively available at Hersheyland.com/Pokemon while supplies last.
As part of the campaign, fans can also track their collections online, trade wrappers, and earn digital certificates as they complete their Pokédex of chocolates. Think of it as the ultimate fusion of childhood nostalgia and modern-day fandom—with a dash of sugar.
A Treat for Every Trainer
This isn’t just for longtime Pokémon fans. Whether you’re a Gen Z trainer or a millennial who remembers the Game Boy days, this delicious partnership offers a charming and shareable way to reconnect with a beloved franchise—and indulge your sweet tooth at the same time.
So, stock up, unwrap, and trade—because when chocolate meets collectible, everyone wins.
