April 2025 | Chicago, IL
At a recent Chicago Bulls home game, fans experienced a new kind of courtside magic. Zooly AI, the emerging fan-tech company founded by entrepreneur Geivon “E.G.” Cisneros, partnered with the NBA team and strategic partner Sixt Rent-A-Car to launch its breakthrough product: Photobomb—a real-time activation that lets mascots digitally insert themselves into fan photos using artificial intelligence.
The experience was simple, instant, and completely frictionless. Fans scanned a QR code placed throughout the arena and, within moments, received a personalized photo featuring Bulls mascot Benny the Bull seamlessly embedded into their image. With no app download required, the interaction created surprise-and-delight moments that fans were eager to share across their social media feeds.
This bold activation marked the official NBA debut for Zooly AI’s Photobomb platform, showcasing its power to fuse live entertainment with personalized digital content. The Bulls’ iconic mascot became an interactive element-not just a presence in the arena but part of the fan’s mobile story. With organic social shares and thousands of QR scans during the event, the results pointed toward a growing demand for immersive fan experiences driven by intuitive, intelligent tech.
Sixt Rent-A-Car, known globally for its premium fleet and digitally driven experience, played a key role in bringing this activation to life. By aligning with next-gen tech like Zooly’s Photobomb, Sixt further positioned itself as a brand that values innovation, surprise, and real-time connection. Their presence was integrated into the fan journey without interruption, creating an organic moment that was both memorable and measurable.
Photobomb is part of Zooly’s broader mission to create scalable, culturally relevant tools that reimagine the intersection of fans, creators, and brands. While the entertainment industry has seen a rise in AI integrations, most fall short of enhancing the live experience. Zooly approaches the space differently-by developing real-time tech that feels human, joyful, and tailored for connection.
“What we’re building isn’t just a tool-it’s culture, creativity, and AI coming together in a way that actually feels real,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It’s about showing up where people are already excited and giving them something unforgettable to share. That’s the magic.”
With this successful activation at the United Center in Chicago, Zooly AI has proven that AI in live entertainment doesn’t have to feel distant or robotic-it can feel personal, fun, and brand-ready. The company plans to continue expanding Photobomb into additional leagues, events, and creative environments throughout 2025.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and tech to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
