As part of its 100th-anniversary celebrations in 2025, luxury fashion house Fendi has announced that Bang Chan, leader of the K-pop sensation Stray Kids, will join the brand as its newest global ambassador.
In a statement, Bang Chan expressed his excitement and connection to the iconic brand: “I felt an immediate connection to Fendi with its creative and fun spirit. It is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special.”
Fendi, known for its innovative designs and high-fashion influence, also shared its enthusiasm for the partnership, highlighting the exciting synergy between music and fashion. “This partnership marks an exciting new chapter for both Fendi and Bang Chan, promising innovative projects that will resonate within the realms of music and fashion,” the brand stated.
For their first campaign together, Bang Chan showcases Fendi’s signature style. He is seen wearing a classic white Fendi button-down shirt paired with a striped green tie and layered with a brown and cream knit cardigan. Complementing the ensemble, the K-pop star carries an all-black Fendi Baguette Double bag and sports the Spring/Summer 2025 Fendi Force sneakers, making a bold fashion statement while embracing a fresh, modern aesthetic.
This collaboration promises to further solidify Fendi’s relevance in both the fashion and entertainment industries, bridging the gap between luxury fashion and global pop culture through Bang Chan’s influential presence.
