Eric Emanuel is extending his brand’s presence to the luxurious enclave of the Hamptons. The renowned streetwear designer has inaugurated a new store for his eponymous label in East Hampton, situated on Long Island, New York.
With existing stores in SoHo, Manhattan, and Miami’s Design District, Emanuel’s latest venture offers a fresh perspective. Following its official opening last Friday, the designer unveiled glimpses of the store’s interior.
In contrast to his other locations, the East Hampton space exudes a sense of expansiveness and airiness. Embracing its coastal surroundings, the store adopts a beach-inspired aesthetic, characterized by a vibrant yellow and white striped awning that complements the plush seating inside. The ambiance is further enhanced by potted beachgrass, lending a touch of natural tranquility. Above the awning, the brand’s name is elegantly displayed in blue cursive font, while “EE” decals adorn the windows.
Collaborating with his long-time creative partner and streetwear luminary, John Margaritis of New York Sunshine, Emanuel has curated a space that captures the essence of his brand while embracing the coastal charm of East Hampton.
Since its inception in 2015, Eric Emanuel’s brand has been synonymous with athletic apparel, notably his coveted flagship basketball shorts, which routinely sell out within minutes during weekly drops. To mark the opening of the Hamptons store, Emanuel orchestrated a special drop event, further cementing his brand’s connection with its new locale.
