In anticipation of its highly anticipated release on November 8 at midnight EST, Drake, also known as “The Boy,” took to Instagram to showcase his friend and basketball superstar Kevin Durant as the face of the upcoming NOCTA Basketball collection. This latest collection follows the successful launches of the NOCTA Glide and Tech Fleece running capsule by Nike.
Drake’s passion for basketball is well-known, evident from his private court in his Canadian home and his enthusiastic support for his hometown team, the Toronto Raptors, during “Drake Night” at the Scotiabank Arena. Now, as the NBA season kicks off, Drake has enlisted the help of his friend Kevin Durant, also known as the “Easy Money Sniper,” to represent the NOCTA Basketball collection.
The campaign imagery for the collection exudes a playful vibe, with Durant depicted vacuuming up a room full of money while sporting the stylish Swarovski Velour Jacket, as well as the light blue lightweight jersey and basketball shorts ensemble. In another image, Durant is seen making moves in a full basketball kit, including the Engineered Knit Tight, as he appears to be on an important call.
The NOCTA Basketball collection offers a diverse range of apparel and accessories, catering to every basketball enthusiast’s needs. From outerwear like the water-repellent Sideline Jackets and the loose-fitting Warmup Jacket to essential items like the Warmup Pant, Engineered Knit Tight, Basketball Shorts, and a 3-pack of NOCTA Briefs, this collection has it all. Accessories include a Headband, El Chico Head Tie, Engineered Knit Sleeve, NOCTA Ball Socks, and the impressive SBL NOCTA Elite Basketball.
Excitement is building as the NOCTA Basketball collection is set to release tonight, November 8, at 12 a.m. EST. Fans can get their hands on these exclusive pieces by visiting the Nocta website and SNKRS platform. Don’t miss out on this opportunity to elevate your basketball style with the NOCTA Basketball collection.