Coach’s latest collaboration with Seoul-based street style label Matin Kim introduces a limited-edition capsule collection that blends functional streetwear with the brand’s signature aesthetics. This exciting release redefines Coach’s traditional style by incorporating dynamic, utilitarian features that bring personality and flair to every piece, making them perfect for fashion-forward individuals looking to make a statement.
The collection is rich in individuality, with playful personalized charms, bold prints, and customizable details. These elements highlight Coach’s commitment to self-expression, offering standout items that feature patchwork-inspired embroidery and dog-tag embellishments. The partnership with Matin Kim infuses the range with streetwear-driven aesthetics, daring wearers to embrace their most confident, fashionably daring selves.
Inspired by Korea’s influential youth culture and Coach’s ethos of self-expression, the capsule collection showcases functional silhouettes with edgy details like raw hems, washed fabrics, and relaxed cuts. The gender-neutral range includes t-shirts, hoodies, denim, bomber jackets, cargo totes, and baseball hats, all designed for versatile styling—whether for a casual day out or a chic evening look. Vintage-inspired colorways, including brown, gray, black, and blue, evoke an urban palette influenced by the cityscapes of both New York and Seoul.
To bring the collection’s vision to life, Coach tapped global girl group KATSEYE to star in the campaign. Known for their bold, ambitious presence, KATSEYE is the perfect representation of today’s generation, embodying the balance between multiple identities—both on and off stage. With their distinct aesthetics and authentic individuality, the group encapsulates the spirit of the collaboration, making them ideal ambassadors for this collection.
“I am fascinated by today’s generation’s fluid approach to dressing, and how they are recontextualizing traditional codes of fashion for themselves. It was a pleasure combining Coach’s craft with Matin Kim silhouettes alongside Creative Director, Woobin Kim, through the imaginative lens of youth culture,” said Coach Creative Director Stuart Vevers. Matin Kim’s Creative Director Woobin Kim added, “The street style at the heart of Matin Kim aligned so naturally with Coach’s own city roots—it was exciting to blend each brand’s aesthetic and unique design language to craft something new rooted in the expressive and dynamic spirit of our community.”
Ready to add some edge to your wardrobe? The collection is now available at select Coach locations and online in Japan, Korea, and Hong Kong, as well as select Matin Kim stores in Korea and on the global Matin Kim website, matinkim.com.
