Byline: Molly O’Shea
base, a U.K.-headquartered cloud-native media services provider, helps media professionals manage complex data and integrated software workflows entirely in the cloud—without raising a single pound of venture capital.
Its services address urgent digital transformation needs as enterprises accelerate the shift from on-premises systems to cloud storage, harnessing artificial intelligence for smarter media management.
Its global client portfolio spans leading names, including Banijay Entertainment, a global content powerhouse; LadBible Group plc, The Football Association, a major AAA gaming studio; an Ivy League university; and a renowned luxury watch brand. With such prestigious partnerships, base has established itself as the go-to for media management across multiple industries.
Post-COVID Acceleration in the Cloud
COVID-19 accelerated cloud adoption across organizations, who scrambled to support remote teams. base tackles this issue by consolidating scattered media files into scalable cloud storage. Having built unified media asset management systems that leverage artificial intelligence, base overhauls indexing, searching and workflow automation for clients.
Partnering with technology giants like AWS, IBM and Google, base delivers cloud-agnostic solutions that work with premier third-party SaaS tools. Digital media professionals can store, process and manage content securely from anywhere worldwide. Such capability is vital in hybrid production environments, especially across time zones and continents.
The company’s current objective reflects this momentum: “We are scaling our solutions and investing in our team. Upon entering the US market, as a respected and reputable brand, we’ll become known as the global leader in Cloud Native Media Services,” commented base founder and CEO, Ben Foakes.
Enabling Media Workflows with Instant Collaboration from Anywhere
Fast, reliable access to large media files is now essential in digital content production. base simplifies this by organizing assets into optimized cloud storage environments and building ‘Content Hubs,’ integrating tools that enable instant access and collaboration among teams.
base pioneered remote post-production solutions, forging partnerships with global software brands and granting users easy access to major creative applications. Workflows remove the need for larger downloads, enabling streaming-based editing that cuts delays and costs.
Low-latency, high-performance cloud solutions help creative teams maintain momentum on projects without unnecessary IT set-ups or costly premises. With tighter budgets and reduced fixed-costs a priority, base’s solutions are more valuable than ever.
Such an aspect has never been more important, as businesses look to tighten operating budgets, reduce fixed overheads, and take a more considered approach to their carbon footprints.
Investing in AI-Assisted Media Workflows
base’s architecture supports the growing demand for AI integration in media operations. The company is already designing entirely new agentic-driven workflows for some of its biggest customers and sees a huge opportunity to be thought-leaders in this space, helping its clients cut through the noise and gain real business value.
As AI and machine learning (ML) become more embedded in media supply chains, base’s modular approach enables teams to scale capabilities without disrupting core operations.
Growth by Merit, Not VC Cash
base has scaled its business without outside investment since launching in 2015. The privately-held scale-up company recently marked its 10th anniversary with a celebration in London’s Covent Garden, a milestone reached through consistent growth and continual reinvestment.
base attributes its ability to scale during its early start-up years to building on top of hyperscalers like IBM Cloud, enabling base to focus on solutions development instead of CapEx-heavy data centres. As one of the company’s initial strategic hosting partners, IBM Cloud helps base provide unique, affordable cloud storage and additional benefits on pricing to its global media customers.
The company is projecting roughly 100% YoY profitable growth for 2025, and has maintained an average 30% yearly growth rate over the last five years, proving strong market demand for cloud-based media services. Larger brands and organizations now actively seek out base‘s offerings, prompting increased investment.
Now, base targets international markets, prioritizing America. 25% of revenue currently flows from US clients in media and content creation. This has prompted expansion plans for base across the East and West coasts, targeting 50% ARR from America by 2027.
base’s story is unique among enterprise technology firms. Remaining independent while staying connected to client requirements, base has come to be viewed as a reliable and trustworthy managed cloud services partner by creative media teams worldwide.
