Bella Hadid is bringing the soft glam and celestial vibes in her latest campaign—and she’s not doing it alone.
The model and beauty entrepreneur just offered fans a sneak peek of what’s coming next for her wellness-driven brand Orebella, teaming up with longtime friends and Wildflower Cases co-founders Sydney and Devon Lee Carlson for what looks like an enchanting collaboration.
Shared via Instagram, the behind-the-scenes images show Bella and the Carlson sisters lounging on silk sheets, dressed in coordinated sheer slip dresses and delicate lingerie. The energy? Ethereal, feminine, and effortlessly cool.
Bella captioned the photo carousel with a playful tease:
“….bestie case pending….😉👯🤞💞💝🧝♀️🫦🫶🏼👾😃🫂💃 @wildflowercases x @orebella ..duh.”
The Carlson duo echoed the dreamy aesthetic on their own socials, hinting that something magical—and likely tech-accessory-related—is on its way. And given Wildflower’s history of buzzy phone case drops in collaboration with cultural favorites like Charli XCX, Sandy Liang, and Danielle Guizio, the hype is already building.
Although the exact details remain under wraps, the teaser images suggest the collaboration will bring fans something lunar, luxe, and aligned with Orebella’s ethereal identity. The official drop date is set for June 20.
Bella launched Orebella in 2024 with a clear vision: a fragrance line made without alcohol and infused with essential oils, blending sensual beauty with wellness. The brand reflects her personal journey—both creative and emotional.
Speaking about the project, she once said:
“I never had a fragrance I was so obsessed with that made me feel unique and different. I started making my own… and then all of a sudden, I had conversations with myself about my future… Creating Orebella was the best form of therapy.”
For Hadid, this collab isn’t just about aesthetics—it’s an extension of her creative world. The blend of beauty, fashion, friendship, and individuality is exactly the kind of multidimensional magic her followers expect.
