Balenciaga’s Fall/Winter 2024 presentation at Paris Fashion Week took an unconventional turn with Demna’s introspective exploration of the essence of fashion. Guests were greeted with eBay packages as invites, setting the DIY tone that characterized the entire show.
Each invitation, a vintage find handpicked by Demna, symbolized the idea of found objects imbued with personal stories and mystery. Reflecting on the significance of these items, Demna challenged traditional notions of luxury and fashion in a world inundated with content.
Eschewing traditional show notes, Demna opted for voice memos to elucidate his collection’s themes. Central to his discourse were questions about the purpose of fashion, the concept of enoughness, and the evolution of Balenciaga’s creative legacy.
The runway saw a fusion of Balenciaga’s heritage with Demna’s avant-garde vision. Models paraded in leopard-print gowns, chewing gum with nonchalant flair, against a backdrop that shifted between desert landscapes and icebergs. This juxtaposition symbolized the interplay between past and future, tradition and innovation, encapsulating Demna’s philosophical approach to fashion.
