Beauty and makeup lovers know how difficult it can be to find your signature look. Even more so for those who are just beginning their journey in the beauty world. Trends are always changing, and what looked good yesterday feels outdated tomorrow. Adapting to new looks while still staying true to your personal style is a challenge.
This problem is exacerbated when one walks into a store for makeup products. With dozens of collections, hundreds of shades, and thousands of products, it becomes difficult to decide which product to invest in. Questions fill shoppers’ heads about each product. “Will it match my skin tone?” “Will it compliment my facial structure?” “Will it irritate my skin?” “How long will it last?”
With each person having a completely different facial structure, skin tone, skin type, and a variety of skin conditions, deciding which product to buy can take a while. A product that looks phenomenal on a friend, may not work for you, and vice versa.
It’s very exciting to experiment with new makeup products and trends. Finding your signature look and adapting trends to fit your personal style is the best part of doing your makeup. Who knows? You might try something thinking it will not look good, but it ends up being the product that you cannot do your makeup without. That being said, narrowing down which products, shades, and formulas to try is a great challenge, especially for beginners.
This is where artificial intelligence comes in. In recent years, artificial intelligence has seen an unprecedented expantion due to machine learning. This has led to the development of AI makeup try-on technologies. This new tech has the ability to analyze the user’s facial features to create customized makeup looks that immediately fit the user’s skin tone, face shape, eye shape, lip size, and personal style.
These advancements create a makeup shopping experience that is easy and valuable for customers who do not want to test out many products before finding the one that is just right. Users will be able to find products that match their own skin tone and facial structures instead of looking to others for recommendations.
Multiple household names such as Sephora, Amazon, and Walmart have started developing virtual makeup solutions for the market. This new technology also allows businesses to market products to those who fit the face shape, skin tone, and personal style of that specific product. Businesses can also partner with micro-influencers and models to represent their products.
One well-funded AI makeup startup company, which is set to launch in mid-2024, has partnered with Alix Lu to represent their brand. With Alix Lu’s help, they will be able to create more personalized, authentic, and genuine customer engagement.
The rise of artificial intelligence in the beauty world is not meant to replace actual makeup. Rather, it will give makeup beginners and seasoned veterans the opportunity to try out new techniques and styles to make sure they match before purchasing the products. In addition, this technology is a great tool to learn how to do makeup on yourself rather than watching others on YouTube, Instagram, and TikTok do makeup on themselves and trying to recreate a look that might not match you. Artificial intelligence in the makeup world will only grow accessibility to endless opportunities and knowledge in beauty.
