At just 17 years old, Ariana Greenblatt is already making serious waves in Hollywood—and now, the beauty world too. The Barbie and Avengers: Infinity War star has just been announced as the newest global ambassador for L’Oréal Paris, joining a powerhouse lineup of icons under the legendary beauty brand. Greenblatt will front campaigns for the brand’s fan-favorite Revitalift Vitamin C serum and Elvive Glycolic Gloss line, bringing her youthful energy and authenticity to a brand she says she’s admired since childhood.
“I’m just ecstatic,” Greenblatt shares. “L’Oréal Paris has always stood for something more than beauty—it’s about feeling confident in your own skin, and that message really resonates with me, especially as a young woman in this industry.”
A Longtime Fan, Now the Face
This isn’t a typical brand partnership for Greenblatt—it’s personal. “I’ve grown up seeing their commercials and using their products, so this truly feels like a full-circle moment,” she explains. Among her go-to staples? The L’Oréal Paris Telescopic Original Lengthening Mascara, which she swears by.
“I found it in high school when I was trying to figure out what mascara all the girls with perfect lashes were using. I’ve never looked back,” she says. She’s also a fan of the Elnett Satin Extra Strong Hold Hairspray, a staple on professional sets and in her family’s bathroom cabinet alike. “That scent is so nostalgic to me—it reminds me of being on set and getting glammed up.”
On-Screen Glam: From Aliens to Barbies
Though Greenblatt’s résumé includes everything from Infinity War to Fear Street: Prom Queen, her favorite role from a beauty perspective? Barbie, hands down. “The hair and makeup trailer was an adventure every day,” she recalls. “Even though my character had a more natural look, seeing all the other Barbies getting transformed was magical. There was a new wig, a new concept, a new aesthetic almost daily.”
While she’s no stranger to wild transformations—think prosthetics, colored contacts, and hours in the makeup chair—she admits those looks are more fun to start than to wear for days on end.
Beauty Icons and Everyday Rituals
When it comes to beauty inspiration, Greenblatt doesn’t look far. “My mom is my beauty icon. She was the first person to show me makeup and skincare,” she says with a smile. “I used to sneak into her room and play with her products. Of course, Audrey Hepburn is also a huge inspiration—her elegance, her makeup, her fashion. I have pictures of her all over my room.”
These days, Ariana’s signature look includes soft lip liner, eyeliner, and a subtle nose contour. “I love that pouty, Moana-inspired lip,” she laughs. “I was obsessed with baby Moana’s top lip and started trying to mimic it with overlined lip liner. It kind of just stuck!”
Her go-to look has since evolved into a more grungy, smoky aesthetic—especially after chopping her hair short. “The darker eye balances out the baby face, and I’m really into that edgy-meets-soft vibe right now.”
Who She’d Love to Work With
Now part of an A-list roster of L’Oréal Paris spokespeople, Greenblatt has a few dream collaborators in mind. “Elle Fanning, definitely. I’ve always admired her and her sister—they both started young like I did. Reneé Rapp is amazing too. I don’t know what we’d work on together, but I’m manifesting it!” she says. “And Gillian Anderson? Iconic. I’m honored to even be mentioned in the same breath as these women.”
Trends She’s Loving (and Dodging)
As for beauty trends, Greenblatt is open to experimentation. “I really want to try bleached eyebrows,” she reveals. “Maybe just with concealer first, to see if it works on me.” But one trend she’s hesitant about? “Super dramatic eyelashes. I just feel like I’d fall asleep immediately from the weight!”
Even with her ever-changing style and beauty approach, one thing’s certain: Greenblatt brings authenticity, creativity, and a fresh voice to the world of beauty—and now, to one of its most iconic brands.
Shop Ariana’s Favorites:
- L’Oréal Paris Telescopic Original Lengthening Mascara –
$13$10 - Elnett Satin Extra Strong Hold Hairspray –
$16$13 - Revitalift Vitamin C & E Serum – Available at major retailers
- Colour Riche Lip Liner –
$9$7
