As the leaves turn crisp and the nights grow longer, Arctic Fox, the indie hair dye brand adored by bold color lovers everywhere, has introduced the perfect addition to your Halloween palette. Meet Sorceress, a mesmerizing midnight blue hue as enchanting as its name suggests. This dazzling new shade, chosen by Arctic Fox’s passionate community of fans, the “Fox Fam,” is here to bring a little magic to your mane.
Voted into existence in September 2023, Sorceress reflects Arctic Fox’s commitment to its loyal following, ensuring every color enthusiast feels seen and celebrated. This shade is crafted with care and collaboration from the online vote to the shelves of ULTA and Sally Beauty.
A Color That Captures Attention
Sorceress isn’t just another blue. It’s a dimensional masterpiece that changes depending on your hair’s starting shade. On darker hair levels (6–7), it reveals a deep, mysterious midnight blue that feels straight out of a gothic fairytale. For lighter levels (8+), the color evolves into a striking, vivid blue with playful purple undertones—a true reflection of Arctic Fox’s knack for delivering shades that surprise and delight.
Whether channeling a mystical witch for Halloween or simply looking to embrace a fresh vibe as 2025 looms, Sorceress offers an effortless way to refresh your look. This semi-permanent dye is perfect for experimenting without the commitment of traditional box dyes. Plus, its conditioning formula leaves hair healthier than before—a rarity in the world of vivid color transformations.
A Gentler Alternative for Striking Results
Arctic Fox is known for rethinking the rules of hair dye. Their vegan, cruelty-free formula skips the harsh chemicals found in many box dyes, like ammonia and metallic salts, that can leave hair damaged and uneven. Instead, Arctic Fox’s semi-permanent formula works without a developer, prioritizing the health of your hair while delivering rich, long-lasting color. With added conditioning agents, the dye doesn’t just refresh your look—it improves how your hair feels. Softer, healthier, and undeniably magical, Sorceress ensures you shine inside and out.
A Community-Driven Shade
What sets Sorceress apart is the way it came to life. During an interactive campaign in September, Arctic Fox’s Fox Fam community played a starring role in its creation, voting it as the next must-have shade. By listening to their fans and delivering what the community craves, Arctic Fox has cemented its place as a brand that truly cares.
Available now on Arctic Fox’s website and through their trusted retailers, Sorceress is poised to become the season’s hottest hair color. Styled imagery and swatches highlight its versatile appeal, making it easy to envision yourself embracing your inner sorceress, whether for a costume party or a daring everyday look.
Beyond Color: Arctic Fox’s Mission
As a vegan, cruelty-free hair care leader, Arctic Fox is dedicated to creating high-quality, nourishing formulas that empower users to express themselves without compromise. From their rich hues to their commitment to hair health, Arctic Fox proves you don’t have to choose between self-expression and quality.
With Sorceress, Arctic Fox invites you to step into your dark side and create a look as unique and magical as you are. Whether you’re planning to conjure up spells or ring in 2025 with a fresh new style, Sorceress ensures you’ll be the center of attention—mysterious, alluring, and unapologetically you.
