Apple is set to gradually move away from its traditional annual product release schedule, according to a report from Bloomberg. Historically, the tech giant has unveiled new software during the Worldwide Developers Conference (WWDC) in June, followed by hardware announcements in September and October, including updates to the iPhone, iPad, and iMac.
However, as Apple’s product lineup expands, the company recognizes that it can no longer sustain yearly upgrades for every device. With a range of products including AirPods and various sizes of the Apple Watch, some items—like the Apple Watch Ultra and iPhone SE—may not require updates as frequently, as noted by Bloomberg.
In recent years, Apple has already begun to deviate from its established schedule. The launch of the HomePod in January 2023 and the introduction of the 15-inch MacBook Air in June of the same year are examples of this shift, along with new iPads revealed last May.
One contributing factor to this change is the challenge of upgrading hardware while simultaneously managing software updates across its diverse range of operating systems, including iOS, macOS, visionOS, watchOS, tvOS, and iPadOS. This has led to a pattern where features are delayed until they are fully ready for release.
Looking ahead, Apple is reportedly planning to stagger the release of Apple Intelligence and launch new products throughout 2025. Stay tuned for updates on upcoming Apple launches.
