Action Bronson, the multifaceted artist known for his eclectic talents, is taking a bold step into the world of fashion with his new activewear brand, BAKLAVA. Following a string of successful sneaker collaborations with New Balance, Bronson is expanding his creative horizons with the launch of his first lookbook, showcasing an array of stylish and functional sportswear.
The debut collection is timed perfectly with the upcoming New York City Marathon, where Bronson and New Balance will host a pre-marathon 5K shakeout event. The BAKLAVA line features an eye-catching assortment of windbreakers, shells with generous pocketing, technical tees, and shorts, along with a standout neon BAKLAVA x NPR graphic t-shirt. Each piece is subtly branded with minimalistic BAKLAVA logos, emphasizing both style and practicality.
Bronson has been building excitement for this project on Instagram, sharing teasers and visuals over the past few months. In a recent campaign, he spotlighted local athletes, providing a glimpse into their stories and how they embody the spirit of the brand.
The footwear aspect of BAKLAVA includes a sneak peek at three new models, including the burgundy Minimus Trail shoe, the turquoise FuelCell Rebel v4 running shoe, and a vibrant multicolored 990v6. Among the models showcasing these designs is rapper Meyhem Lauren.
As for the highly anticipated release, the BAKLAVA collection drops on November 2 at the brand’s official webstore, following a confirmed November 1 launch for the new footwear styles.
Explore the inaugural BAKLAVA lookbook in the gallery above and keep an eye on Hypebeast for the latest updates on Action Bronson’s ventures.
