Following the premiere of his latest film Highest 2 Lowest, A$AP Rocky brought his signature flair to the French Riviera with an exclusive after-party aboard a luxury superyacht. Docked just behind the iconic Palais des Festivals in Cannes, the vessel—fittingly named This Is It—played host to an unforgettable night celebrating cinema, fashion, and the Harlem-born artist’s creative evolution.
The event was a dual celebration: the debut of Highest 2 Lowest, directed by Spike Lee, and the official launch of Rocky’s latest collaboration with Ray-Ban—the bold and reinvented Wayfarer Puffer sunglasses. Infusing a streetwise New York edge into the iconic silhouette, the design reflects Rocky’s unique blend of high fashion and urban cool.
Rocky arrived in head-to-toe black, donning the black version of the Wayfarer Puffers, while longtime partner Rihanna turned heads in a stunning, curve-hugging sky-blue gown that accentuated her baby bump. She completed the look with a striking white pair of the Puffer shades, making the couple a stylish centerpiece of the evening.
Despite a rainy red carpet earlier that evening, the energy on the yacht was electric. Celebrities and tastemakers gathered aboard This Is It for a night of cocktails, cigars, and conversation, illuminated by red uplighting and backdropped by the sparkling Cannes coastline.
The guest list was nothing short of glamorous. Among the attendees were Jeffrey Wright, Barbara Palvin and Dylan Sprouse, Alex Consani, Kelly Rutherford, Evan Ross, Emma Thynn, Alton Mason, model Stella Maxwell, Formula 1 driver Lance Stroll, and director Spike Lee himself. Lee later took to Instagram to share a celebratory photo with Rocky, captioned: “UPTOWN HARLEM AND BROOKKLYN REPPIN’ AT DA CANNES INTERNATIONAL FILM FESTIVAL,” proudly referencing both their hometowns.
Inside the luxe party, guests sipped on Rocky’s custom cocktails, snacked on gourmet popcorn, and posed for photos in the newly released Wayfarer Puffers—making it clear that the night was as much about fashion and connection as it was about film.
With cinematic ambition and cultural style converging under one glamorous roof, A$AP Rocky’s Cannes bash proved once again that he’s more than an artist—he’s a force.
