Dior is pushing creative boundaries under the direction of Kim Jones with the launch of its first campaign featuring newly appointed brand ambassador and guest designer Lewis Hamilton. Following the announcement earlier this summer, the French luxury house has revealed the Lifestyle Capsule collection.
Captured by photographer Rafael Pavarott, this campaign celebrates winter sports such as skiing and snowboarding, highlighting the exhilarating activities of the colder season. Hamilton draws inspiration from his own passions, particularly racing, where he continually seeks to push beyond his limits. The collection artfully combines Dior’s classic heritage with Hamilton’s sophisticated fashion sense, refining the house’s aesthetic for winter.
In the campaign, the seven-time F1 world champion is seen on the slopes, set against stunning mountain landscapes in vibrant shades of blue. He showcases oversized knit sweaters paired with wide-legged pants, embodying the ultimate après-ski look. Standout pieces from the collection include the Dior 8 backpack and the messenger rider 2.0, both crafted from ultra-resistant materials. The ensemble is completed with retro-futuristic B44 boots and casual B33 sneakers.
Explore the campaign above and witness the fusion of luxury and sport!
