Kendrick Lamar has released the highly anticipated music video for his track “Not Like Us,” which has become a focal point in his ongoing feud with Drake and the OVO crew.
The song, dropped two months ago, serves as a scathing diss towards Drake and his associates, marking a significant moment in their rivalry. Lamar’s lyrics, including lines like “Certified Lover Boy? Certified pedophile” and “Tryna strike a chord and it’s probably A minor,” have resonated widely since its release, solidifying Lamar’s stance.
Following the release of “Not Like Us,” Drake opted to step away from the conflict, while Lamar capitalized on the momentum. He shattered Spotify streaming records, previously held by Drake himself, and recently hosted the Ken & Friends show in Los Angeles. The event featured 25 local artists performing alongside Lamar, culminating in multiple renditions of “Not Like Us.”
The newly unveiled music video spans nearly six minutes and begins with a teaser of what could be a snippet from Lamar’s upcoming album, heightening fan anticipation. Tommy the Clown makes an appearance, reiterating the track’s message, while Lamar playfully breaks an owl-shaped piñata with a tongue-in-cheek disclaimer.
Despite Drake’s attempts to sow discord by alleging personal matters involving Lamar’s wife and Dave Free, Lamar showcases solidarity in the video. Dave Free co-directed the production alongside Lamar, underscoring their collaborative spirit. The video also features Lamar’s family joyously dancing to the song, highlighting their unity amidst controversy.
As excitement builds for Lamar’s next project, fans eagerly await further updates on what the superstar will unveil next.
