Kim Kardashian, the newest global brand ambassador for Balenciaga, wasted no time in embracing her role. Just a day after assuming the prestigious title, the reality TV icon took center stage in the label’s fresh “Closet Campaign,” showcasing Balenciaga’s Le City Bag within the confines of her own walk-in accessories closet.
Captured by renowned fashion photographers Inez & Vinoodh, the campaign also features actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer and stylist Patricia Field, and fashion influencer Devon Lee Carlson. Each personality is portrayed in front of their own remarkable closet, presenting the Le City Bag: an accessory inspired by the brand’s archives, featuring Arena leather adorned with vintage details such as original-sized studs, laced zipper pulls, and lacquered leather handles. Notably, Balenciaga’s Le Cagole and the Hourglass bag also make appearances in the campaign.
In addition to the striking visual content, the campaign includes a playful short-form video featuring billionaire Kardashian, where she humorously attempts to guess the number of designer bags on display in her museum-like closet. (For the record, she guessed 130. The correct answer was 129. So close!)
