Whether refreshing the skin, rejuvenating the body, or restoring a sense of well-being, ARock provides personalized care tailored to unique needs.
It is always surreal to learn about all those brands and businesses that have been moving ahead in unconventional ways to achieve unconventional success. Under the leadership of visionary business owners and founders, a few brands have thrived outstandingly, even in the most saturated and competitive industries. When it comes to the world of beauty and wellness, which overflows with varied brands, a few stand apart: A. for the exemplary and unique services they provide and B. for the ingenuous ideas, honesty and authenticity of the founders. Serving as one of the best examples in the industry right now is Autumn Brockman, who founded “ARock.”
Autumn Brockman has been leading with passion and empowering others. She had this vision to empower others through tailored services with ARock, and she has been doing precisely that with an inspiring journey in beauty and wellness. She rose from poverty to become a successful entrepreneur and built ARock Beauty & Wellness into a thriving business that now offers franchise opportunities.

Like most successful entrepreneurs today, Autumn too had to go through her share of struggles, but with resilience, passion and determination, she overcame them and went on to achieve much recognition and multiple awards. She was honoured with BNS – Best in Business 2024 & 2025 and the United States Assessment Award 2024. She worked as a print model for a decade with many magazine spreads and retired in 2011 when her last layout was released with Skinny Magazine.
Autumn highlights that ARock’s inception started with just a thought and grew from there. She knew one day she would find her calling, which was to lead. Through the journey, she learnt and built valuable relationships along the way. She thrives on empowering others to become something greater than they already are. Today, ARock has been inspiring confidence in its clientele. The services empower and help elevate all who choose the brand.

As the CEO of ARock Beauty & Wellness, Autumn is more than just a business owner, rising as a business leader. She is determined in her mission to inspire confidence and elevate those who work with her, whether they are clients looking for beauty solutions or aspiring entrepreneurs seeking mentorship. When asked what has helped her stand apart in the highly evolving and competitive beauty and wellness sector, Autumn says it’s her selflessness and focus on others’ success. Unlike many brands in competitive industries, Autumn doesn’t focus on what others are doing; instead, she focuses on her business and building a solid foundation for growth. She finds passion in helping others achieve what they seek through all the brand offers them.
Autumn Brockman says, “It’s the people” when asked what she loves most about her work. ARock is also known for helping clients achieve their skincare goals, guiding professionals in their careers, and finding joy in uplifting others. ARock Beauty & Wellness is built on empowerment and innovation, ensuring that clients and team members feel valued and inspired. The company is already celebrating its 8th year in the business and continues to stand as a beacon of excellence in the beauty and wellness industry.

Expanding the ARock legacy, Autumn Brockman rises to be one of the frontrunners in the industry with its new franchise opportunity. This expansion allows her vision to reach more communities, allowing aspiring entrepreneurs to be a part of a brand that values quality, inclusivity, and empowerment.
Based in San Angelo, ARock remains deeply connected to its roots, prioritizing community and client satisfaction.