Coach Paula Melo Doroff, best-selling author of One Decision Away: Key Principles to Create What You Want in Life and Work, is driven by a mission to help people bridge the gap between where they are and where they want to be. Her coaching goes beyond goal-setting—it’s about deep personal transformation and sustainable success.
Some people chase personal goals, while others focus on uplifting those around them, creating lasting value through their work. Paula Melo Doroff embodies the latter. Her approach is not just about hitting targets; it’s about guiding others to lead lives filled with purpose and fulfillment. As a coach, speaker, and strategist, she wears many hats, each with a singular purpose: helping people thrive.
As the founder of Paula Doroff Enterprises, she has become one of the most sought-after coaches and thought leaders in the personal development space. A Certified Positive Intelligence Coach, keynote speaker, ICF-certified Life and Career Strategist, and author, Paula’s unique ‘inside-out’ coaching process has transformed the lives of countless driven professionals. Her passion lies in helping leaders design strategies for more freedom, success, and fulfillment, both professionally and personally.
Paula’s inside-out coaching method emphasizes aligning inner clarity with external goals. It’s an approach that addresses not just professional challenges but personal obstacles as well, offering tools that empower clients to take charge of their lives, such as:
- Future Self Visualization: Helping clients create a clear, compelling vision of their future and make decisions that align with that vision.
- Reflective Journaling: Encouraging ongoing self-assessment to adapt and grow as they progress.
- Personal Mission Statement Creation: Guiding clients to define their core values and long-term objectives to inform their decision-making.
- Boundary Setting Framework: Assisting in setting healthy boundaries that promote balance and well-being.
- Stress Management Techniques: Teaching time-blocking and prioritization to manage overwhelm and lead a balanced life.
Through these strategies and many others, Paula empowers her clients to cultivate resilience and achieve success on their own terms. Her process is designed to help people clarify their goals and take meaningful, practical steps toward them, driving real transformation.
Recognized as one of LA Weekly’s ’10 Visionary Educators Inspiring Knowledge and Growth’ and named among New York Weekly’s ‘Top 10 Business Coaches to Watch for in 2024,’ Paula continues to inspire through her keynote speeches and coaching, helping professionals and entrepreneurs unlock their fullest potential.
Yet, her journey has been one of immense challenge and growth. Born into poverty in Brazil, Paula worked blue-collar jobs until she was 25, even living in Italy before moving to the U.S. She began her career on Wall Street as a receptionist and worked her way up to Vice President at prestigious firms like Ameriprise Financial, Goldman Sachs, and BlackRock. Despite her professional success, she often faced deep self-doubt. This personal experience of overcoming adversity is what led her to transition into coaching—helping others navigate their own challenges with resilience and strength.
Her greatest inspiration comes from being a mother to her two boys. The impact she has on her clients’ lives, combined with the satisfaction she gains from volunteering her coaching services to military personnel and veterans, keeps her deeply fulfilled.
Paula Doroff’s deeply personal ‘inside-out’ approach, grounded in her own journey of struggle and success, sets her apart in the coaching industry. Her work is a testament to her commitment to empowering individuals to realize their full potential, aligning their inner clarity with actionable goals to create the fulfilling lives they deserve.
