Welcome back to The Week in Fashion, where we round up everything the industry’s buzzing about. From major collabs to boundary-breaking campaigns, here’s what had fashion insiders talking—and shopping—this week.
Kendrick Lamar Fronts Chanel’s Spring 2025 Eyewear Campaign
From the Grammy stage to the front row of fashion, Kendrick Lamar continues to redefine what it means to be a multi-hyphenate icon. This week, the Pulitzer Prize–winning rapper was revealed as Chanel’s latest brand ambassador, leading the French fashion house’s Spring 2025 eyewear campaign, shot by Karim Sadli.
Wearing a sleek pair of black shades with silver crystal beading on the temples, Lamar joins an elite league of male Chanel ambassadors that includes Pharrell Williams, G-Dragon, and Timothée Chalamet. “Chanel has a timeless legacy, and that is always something I can get behind,” Lamar said. “Since they don’t make clothes for men, I knew it would have to be glasses.”
His announcement comes on the heels of another big moment: the launch of his highly anticipated Grand National Tour with SZA. With stadium tours and luxury fashion campaigns under his belt, Kendrick’s 2025 is looking as polished as his new eyewear.
Coco Gauff Serves Style On and Off the Court in Miu Miu x New Balance
Tennis star Coco Gauff is proving she’s just as dominant in fashion as she is in sports. The 20-year-old is now the face of Miu Miu x New Balance’s upcoming capsule collection—and she’s not waiting until launch day to wear it. Gauff has already debuted pieces like zip-front hoodies, track pants, and her signature CG2 sneakers ahead of their official drop on September 10.
Expect to see her sporting the full collection during matches in Rome, Berlin, and Cincinnati this summer. Until then, enjoy the sneak peek from her sporty-chic campaign, shot by photographer Alessio Bolzoni.
HommeGirls Opens Its First Brick-and-Mortar in NYC
HommeGirls, the cool-girl cult label founded by designer Thakoon Panichgul, now has a physical home in Manhattan. Located at 112 Walker Street, the brand’s first-ever retail store channels the spirit of NYC living—with a literal rotating dry-cleaner rack to showcase the latest pieces.
Open Wednesday through Sunday, the boutique will carry HommeGirls’ genderless ready-to-wear, accessories, and their bi-annual print publication. “This is a new chapter,” Panichgul shared. “It’s a place for people to experience the full world of HommeGirls.”
Zacapa and Agua by Agua Bendita Celebrate Latin Artistry
In a union of craftsmanship and culture, Guatemalan rum label Zacapa and Colombian fashion brand Agua by Agua Bendita have launched a limited-edition capsule. The release includes a bottle of Zacapa XO paired with an artisanally handcrafted handbag—both designed by Latin American women.
Coming off a win as Visionaries of the Year at the Latin American Fashion Summit, co-founders Mariana Hinestroza and Catalina Álvarez are making 2025 a celebration of heritage and elegance. Pre-orders begin April 28.
ba&sh Drops Matching Mommy-and-Me Capsule for Mother’s Day
Looking for a chic twinning moment this Mother’s Day? French label ba&sh just released a “Mini Me” collection with stylish moms in mind. Think cozy cardigans, playful cowboy boots, and breezy dresses—perfect for your little fashionista.
The campaign stars model Vanessa Breuer and her daughters, who show off the sweetly sentimental capsule in an adorable mother-daughter shoot.
Loeffler Randall x Jack’s Wife Freda Collab on a Must-Have Apron
Fashion meets food in the most heartwarming way. Loeffler Randall and beloved NYC eatery Jack’s Wife Freda teamed up to create a limited-edition apron celebrating friendship, creativity, and shared stories. Designed by longtime friends Jessie Randall and Maya Jankelowitz, this apron is equal parts style and sentiment—and a perfect gift for the hostess in your life.
